The electronic universe is about to get a lot stricter. At least in Canada. Before electronic mail became a way of life, Spam was (and still is) meat in a can sold at your local supermarket. Over the last two decades Spam has become synonymous with pesky emails from unidentifiable companies designed to clutter your inbox and potentially unleash a virus.
Thankfully the Canadian government has introduced the Canadian Anti-Spam Law (CASL) which comes into effect July 1st 2014. What does this mean? In a nutshell, marketers will not be able to send commercial electronic messages without consent along with a few other legislative practices. Those who don’t adhere to CASL regulations will be fined.
Want to learn more? On June 4th at 2 p.m., EDT, Shaun Brown, a privacy lawyer from nNovation LLP will host an in-depth live CASL Q&A session. Brown has worked closely with the Canadian Government to finalize the regulations and is an expert when it comes to Canada’s Anti-Spam legislation. You can register here for the free webinar, space is limited.
Oh yes, and if you aren’t sure what is considered spam, you might want to check out 5 things to look for on the Canadian Government’s website.