Tigris Incorporated celebrates 10 years of creating engaging and effective brand experiences

By   /  
June 15, 2014

For Immediate Release

(TORONTO) May 22, 2014 —The success of a company depends on many factors, but employees who believe in its purpose and clients who keep coming back are key.  In 2004, Tigris Personnel, a promotional staffing agency opened its doors. Over the course of a decade ‘the little company that could’ grew in size and expanded its services to become what it is today – one of the country’s leading brand experience agencies.

This year marks the 10th anniversary of Tigris Incorporated — a huge milestone for the small business that has overcome some daunting challenges. “In spite of a recession, industry competition and losing a managing partner, we’ve successfully positioned ourselves as a premier agency that builds brands and businesses,” remarked Serena Schwab, Tigris’ President and CEO.  “We’ve been privileged to partner with some of the best and most renowned brands including Rogers, Motorola, Zoom Media, GTAA, Hotspex, Canadian Tire, Peter Mielzynski Agencies (Appleton Rum, American Honey & Cabo Wabo) and CHIN Radio. We have 1,200 active event staff on our roster and regional account managers in all of the major cities – Vancouver, Victoria, Kelowna, Calgary, Edmonton, Toronto and Montreal.”

It all began in spring 2004, when broadcast journalism graduate Serena Schwab was hired as a part-time event staff with Tigris. By October of that year, she was promoted to management and accepted partnership in early 2005. Towards the end of 2008, Schwab took a risk and bought her departing partner out of the company. Since then, she has steadfastly worked towards developing the agency into one of Canada’s industry leaders in event planning, staffing and creative strategies.

“Over the past ten years we’ve introduced a new style of staffing into the industry and more recently, have rebranded to further leverage our expertise in experiential marketing and creative strategies,” said Schwab. We are always looking for innovative ways to deliver exemplary service to our customers in Canada, the US and even some across the globe,” she continued.

Ten Years of Tigris

  • 2004 – Tigris Personnel launches as a small staffing agency in Toronto
  • 2005 – Serena Schwab becomes managing partner of Tigris and expands to Montreal
  • 2006 – Tigris expands nationally with a back to school promotion spanning 110 stores in 15 markets
  • 2008 – Serena Schwab becomes sole owner after the founder leaves the business
  • 2010 – Tigris adds experiential marketing to services
  • 2013 – Tigris adds creative design and legally drops ‘Personnel’ from name to become Tigris Incorporated

About Tigris

Tigris Incorporated is a proudly Canadian brand experience agency that specializes in dynamic personnel, promotions, marketing and events. With a core competency in experiential, creative & staffing, Tigris is dedicated to creating high impact experiences that help consumers connect to big brands. Tigris develops engagement based plans that communicate brand message while events staff follow through with a dynamic execution. In addition to building compelling, multi-faceted campaigns, Tigris also provides event management, photos and results. With large company vision and small business values, Tigris is committed to creative event solutions and quality staffing services.  For more information visit http://www.tigrispersonnel.com/.


Media Contact:

Daphna Nussbaum
Storia PR
t. 416-892-5038
e. daphna@storiapr.com

Evangelia Tsirikos
Tigris Inc
t. 416-283-9119
e. etsirikos@tigrispersonnel.com

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