TORONTO, June 16, 2014 – Today, Fitneff™, a privately-owned Canadian company dedicated to innovative products and active solutions for home and the workplace, announced Toronto-based Storia PR has been named its public relations agency of record.
Storia PR, a boutique public relations firm, will manage media relations outreach for the North American launch of Fitneff’s™ inaugural consumer product the WalkTop™ Treadmill Desk.
“As a new company, we were looking for the ideal PR partner to help introduce our first product in Canada and the U.S.,” remarked Laurel Walzak, Fitneff™ Founder & Senior Vice President, Sales & Marketing. “In addition to demonstrating a solid understanding of the Fitneff™ brand, Storia PR brought a comprehensive and creative strategy to the table that aligned well with our business objectives.
Based in Calgary and Toronto, and Co-Founded by Ron Bettin, Devon Bolton and Laurel Walzak, Fitneff™ will introduce products that help busy people make their productive time more active, both at work and at home.
“This is a very exciting time for Fitneff™, and we’re proud and privileged to have been chosen as their AOR,” remarked Daphna Nussbaum, Principal, Storia PR. “With the WalkTop™ Treadmill Desk, they are bringing something to the market that we believe will benefit many people.”
“Culture-wise, they are a new company, as are we, however both organizations are managed by individuals who have a lot of experience and knowledge in their respective fields,” Nussbaum continued.
About Fitneff™ Inc.
Based in Calgary and Toronto, Fitneff Inc. is a privately owned Canadian company with global reach established in December 2013. Co-Founded by Ron Bettin, Devon Bolton and Laurel Walzak, Fitneff™ is dedicated to innovative products and solutions that help busy people make their productive time more active, both at work and at home. Fitneff Inc. operates under the brand name Fitneff™, which is derived from FITNESS and EFFICIENCY. To learn more about Fitneff™ visit www.fitneff.com, Twitter: @fitneff, Facebook: Fitneff Inc.
About Storia PR Inc.
Storia PR is a Toronto-based boutique, full-service public relations agency. Founded by seasoned PR pros and sisters, Daphna and Karen Nussbaum, Storia PR specializes in creative communication strategies and services for a variety of sectors including but not limited to consumer, lifestyle, health and wellness, travel, entertainment, beauty, corporate, B2B and non-profit. For more information visit www.storiapr.com, Twitter: @storiapr, Facebook: StoriaPR.