New Balance signs on as the exclusive Official Athletic Footwear and Apparel Sponsor
of The WalkTop™ Treadmill Desk Promotional Tour
TORONTO – March 30, 2015: With more and more studies linking sedentary lifestyles to an increase of health risks such as cardiovascular disease and cancer, there’s never been a better time for individuals to take the steps towards healthier living. Two brands are joining forces for a North American tour to promote increased physical activity at home and at work. Fitneff™ Inc. and New Balance are pleased to announce a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour.
From March to June 2015, Fitneff™ Inc. will embark on a tour to introduce the WalkTop™, a stylish, light and compact treadmill desk designed specifically to attach onto the majority of popular treadmills currently on the market. New Balance retailer representatives will attend and educate consumers at select events providing fitting expertise and further information about New Balance footwear products and the importance of a customized fit to meet your needs.
“This initiative between Fitneff™ and New Balance is based on the mutual belief that walking and physical activity play a positive and significant role in the health and welfare of everyone,” says Joann Sacca, NBRx Foot Health Solutions Manager of New Balance. “We have always worked to move the world around us and what better way to share the message and the means, than through this tour with Fitneff Inc.”
The sponsorship includes grassroots marketing and promotional strategies such as face to face demos with consumers, lunch ‘n learns, invitational special events and street promotion executions. The multi-city tour will includes stops at specialty fitness retailers; corporations and institutions such as universities and hospitals and community events.
“We’re incredibly privileged to have a global fitness brand as renowned and respected as New Balance sponsor this tour,” remarked Laurel Walzak, co-founder and COO of Fitneff Inc. “With the WalkTop™ treadmill desk and New Balance’s high-performance footwear, we are offering a relevant one-stop shop product experience while simultaneously educating consumers about the problems that extensive sitting and poor fitting shoes can cause and the solutions that can be offered by getting up periodically during the day and walking in the right fitting footwear.”
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about New Balance, please visit www.newbalance.com
About Fitneff™ Inc.
Based in Calgary and Toronto, Fitneff™ Inc. is a privately owned company with global reach established in December 2013. Co-Founded by Ron Bettin, Devon Bolton and Laurel Walzak, Fitneff™ is dedicated to innovative products and solutions that help busy people make their productive time more active, both at work and at home. Fitneff™ Inc. operates under the brand name Fitneff™, which is derived from FITNESS and EFFICIENCY. To learn more about the WalkTop™, visit http://www.walktop.ca/ (CAD) http://www.walktop.com/ (U.S.).
New Balance PR