TORONTO, (March 15, 2016) – Starlight Children’s Foundation Canada is pleased to announce that we have retained Storia PR as its new public relations agency of record. The Toronto-based PR firm will handle media relations for all of Starlight Canada’s initiatives including its upcoming 2016 Gala Fundraiser among many others.
Having recently completed a strategic merger to have an ever expanded presence in hospitals and for children from coast to coast, a new PR firm with national reach and presence was needed. “Starlight Canada helps over 17,000 children a month across the country with a footprint in over 160 healthcare facilities,” said Jeannie O’Regan, VP of Special Events and Operations at Starlight.
“A PR agency with an understanding of national nuances, as well as a cross-country reach was a necessity going forward,” continued O’Regan. ““We’re excited about the fresh perspective that Storia PR brings to the table and look forward to a successful partnership.”
Starlight’s main upcoming fundraiser is the 21st Annual Starlight Children’s Foundation Gala, to take place on Saturday, April 16, 2016 at the Fairmont Royal York Hotel. The fundraising Gala presented by Toys“R”Us and Babies“R”Us Canada is one of Starlight’s largest fundraising initiatives in support of its in and out-of-hospital programming for seriously ill children and their families across Canada.
“We’re incredibly privileged to have been chosen as Starlight Canada’s PR agency of record,” said Daphna Nussbaum, Principal at Storia PR. “They provide wonderful programs and support for children with illnesses and their families. We look forward to helping them raise awareness for the important work that Starlight does across the country.”
About Starlight Children’s Foundation
Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in paediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.
Starlight Children’s Foundation Canada
416-642-5675 ext. 223