Market Your Company on a Shoestring

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June 26, 2017
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When you run a company, being able to effectively market your goods and services is paramount to your success, so what do you do when the budget is tight, and you need to market on a shoestring? You get creative, that’s what you do!

In fact shoestring budget can actually pay off and get you bigger and better results than you could have imagined with a big fancy marketing campaign costing you thousands of dollars!

If you’re currently looking to market your company on a shoestring, to get your creative juices flowing, here are some compelling marketing ideas that won’t break the budget:

Hire Attractive People

Hiring attractive people to wear the name of your company on their person and to talk to passers-by in the street will cost you very little, but it will get you a lot of exposure, especially if you’re a small local business, and have people flocking to your part of town, where they are much more likely to make a purchase.

Give Guerrilla Marketing a Go

Guerrilla marketing is the very definition of marketing on a shoestring. It is marketing that costs very little but delivers quite a lot. You can find a number of very effective marketing techniques at boredpanda.com if you’re not sure what it is, but a good example of the technique would be a flash mob, which draws immediate attention and gets the name of your product or service out there.

Create ‘Leave Behind’ Novelties

If you take a look at the customizable playing cards at dynamicgift.ca or the personalized mugs at Inkhead.com, you should see the opportunity to effectively market your business right before your eyes.

Printing low cost novelty products with your business logo and giving them away free, or perhaps even leaving them to be found at random locations around the town will create a buzz about your business, and because the recipients will most likely hold on to the novelties, you’ll be able to penetrate their subconscious much more effectively than with many other more temporary forms of advertising.

Host an Event

Think of an event that will appeal to your target audience and start organizing. It can be something as simple as a picnic in the park with a few local bands playing, that won’t cost you much, but will give you a captive audience to market to.

Run a Contest

Who doesn’t like free things? Not many people right? So why not capitalize on that fact by running your very own contest? You’ll have to offer a prize that gets people excited and makes it worth their time to visit your business or website and you should make the contest fun, like having entrants said pictures of their pets in funny poses,, but this doesn’t have to be something very expensive, even a $100 Amazon gift card should see plenty of interest. Just make sure to capture their email address when they enter, so you can keep marketing to them (with their permission) even after the contest is over.

Do you run a small business? What low-cost marketing techniques have worked for you?

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