If you’re the owner of a small business, then there should be a lot of incentive in making your company appear much bigger than it actually is. For various psychological reasons, people – all potential customers, remember – put a lot more faith in companies that they think are well-established. It creates trustworthiness and reliability. If a company has been around long enough to look “big”, they must be doing something right – or so the thinking goes. If you’re a one – or small – person operation, then you can make sure yourself appear much bigger than you really, just be taking out five tips outlined below.
The Essential Details
Appearing bigger than you are begins with the fundamental details. If you’re using an ‘@gmail’ or ‘@hotmail’ email address for business operations, then please, stop right now. It’s an instant tip-off that this company is just one person sitting at home, and that does not inspire confidence in buyers or other companies. Also, make sure that you actually have a name for your company. If you’re registered as something like Firstname Lastname Limited, then it’s pretty obvious how big you’re going to be. For ideas for your company name, look at https://www.shopify.com/tools/business-name-generator.
Bring in Experts
You have access to a lot of the resources than the big companies have, you probably just don’t realize it yet. The difference is in the type of employment. A big company will hire in-house staff to take care of payroll, IT services, law work, and so on. You won’t have the budget to hire people for these individual roles, but you’ll still bring them on board. It’s called outsourcing. A company like https://www.houkconsulting.com/ can take care of all your IT needs, improving your productivity and reducing tech costs at the same time. If you outsource work to a financial advisor, you’ll be given expert advice – the same that might be given to the big companies – but without the expensive salary.
Become an Expert
Even if you’re a one-person operation, you can establish credibility by becoming an expert in your field. Anybody can be an expert, so long as they really know their stuff: it does not favor big companies over small. If you’re able to place authoritative blog posts on high traffic websites, all the while referring to yourself as ‘CEO’ of your company, it’ll look like you’re a lot bigger.
You can save money by opting for free versions of things, but they’ll end up costing you more money in the long run. If you have a business card or website that’s adorned with ‘Free from [name].com,’ then that will not look good. Pay a little bit extra and make all your materials your own. You don’t want to anybody know that your budget isn’t limitless if you can easily avoid doing so.
Look at the tone and feel of the big companies. It’s not a mystery: you can see it on their website, their branding, everything. You should be aiming to create your own branding and mimic this style. If you have the right designs and colors on your site, you’ll look like you belong at the “proper companies” table.