Keeping Your Brand Alive After Filing For Bankruptcy

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July 31, 2017

One of the toughest decisions a business can ever make is filing for bankruptcy. There is just so much that must swirl around the heads of those at the top, those in the boardroom deciding, and one of the most daunting prospects tends to be the brand image. Bankruptcy is perceived as being a huge dark cloud that clings to the reputation of any business that files for it, but it doesn’t always have to be. Sometimes it can be a good thing. It is just a matter of knowing how to deal with best.

Every business is different, and that means the decisions they need to make and the steps they have to take can be very different from one another when it comes to successfully turning their luck around. That being said, there are certain key aspects that seem to be absolutely imperative across the board, no matter how big or small a brand is or what sector they operate in. That is what we are about to cast a light on:

They Are Smart With Money

Those companies that recognize bankruptcy doesn’t have to spell the end and realize they can work through a Chapter 11 or 13 filing have the right attitude to greet a successful rebranding. Interstate Capital offers a dip financing that is specifically designed to help a bankrupt business gain the capital they need to have another crack. There is financing that offers a second chance and allows a business to continue paying its employees, vendors, suppliers, expenses, stakeholders and overheads, and realizing this is pivotal in turning the corner.

Bring In Better Leadership

One of the most important things a business can do in order to regain – and possibly even improve – its reputation is to implement a better leadership. The most effective way to do this is to offer a much newer and fresher face, a face that will give off a whole new perspective that people can get behind. The important thing to remember when picking new leaders is that they aren’t just responsible for taking the reins, they will also need to effectively prove to the world around them – from employees to customers – that they are going to take the company forward in a new direction, one that is better.

Make The Necessary Changes

It is so important for a business wanting to bounce back from the brink of extinction to make the changes needed, as well as the chances people want to see. That means stepping back from their own agenda and reassessing what is important, looking at the market in a new light, listening to what clients and customers are saying and dealing with any products or services that are failing them at any level. The only thing that matters when it comes to your reputation is what your customers think of you, that is what makes their opinion so important; it is what makes the market so essential to get to grips with.

Just because bankruptcy has been filed does not mean that the shutters have to fall for a final time. It is a matter of attitude and doing what you have to in order to improve your reputation, which is more than possible to achieve.

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