Regardless of how big a business is or how well it might be doing, it will be nothing without its customers. Think of customers as the beating heart of any business. They pump money through a company to help it survive, much like a heart pumps blood throughout your body. When issues with customers occur, it can lead to problems with your income. As a result, your business may start making less and less money and falling into a bad place.
There is one surefire way to ensure your customers stop spending money and take their business elsewhere; by making them unhappy. An unhappy customer is the most dangerous thing to a business. Unhappy customers don’t just take their business elsewhere, they make sure everyone knows why they’re unhappy and will badmouth your company.
As such, you need to stop giving your customers reasons to be unhappy. Keeping that in mind we’ve come up with a few things that cause dissatisfaction in customers. Prevent these things from becoming issues or fix them if they already exist.
Limited Payment Options
No matter what you sell or whether you operate on/offline, your payment options play a huge role in customer satisfaction. If you have limited options available, customers will be unhappy. They like to have lots of options to make secure payments or maybe see the benefits of using their different payment cards. As such, you need to ensure you’re set up with things like credit card processing so customers can use their credit cards instead of debit ones. You need contactless payments if you operate ‘in real life’ for quicker payments. You need PayPal and express checkouts online, etc.
Communication is so important when you’re dealing with customers. If they have issues, they need to be able to communicate with you whenever they like. If you don’t offer easy communication methods and respond to problems ASAP, they’ll be very unhappy. So, you need to work on improving communications in your business. Open up different channels and make sure they can call/email/message on social media. Then, ensure you respond to messages as quickly as can be.
Providing a great service to your customers is essential for their happiness and to retain loyalty. If you provide a poor one, you’re going to end up in trouble. Everything from the way your employees act towards customers to the actual services/products you provide needs to be top notch. If you’re providing an awful service, no one is going to be happy with you, and they’ll tell everyone about it. Make sure you and your staff are always happy and helpful. Make sure your products and services are the best they can be too.
We touched upon one of the main reasons customer happiness matters so much in the point above; loyalty. A company that doesn’t retain loyal customers will always be fighting against the stream. What good is gaining new customers if you lose them after one purchase? You’ll never grow, and you’ll never move in the right direction.
As such, stop giving your customers reasons to be unhappy. Address the points made above to ensure all your customers are fully satisfied and return for more.