Whether you are still growing your business, or whether you have been around for a while and are simply content at keeping your business to a small scale. Creating the illusion that your business is bigger than it actually is can offer great benefits to your business. Creating the illusion that your company is much bigger than it really is can help you to build trust and credibility in your industry and it can really boost your business.
Making your business seem bigger than it is doesn’t have to be a pricey process, so even if you have a small budget there are little things that you can do to make your business look like a big powerhouse corporation.
This is a little detail that will cost you nothing. Using larger invoice numbers will give the illusion that you have a large clientele and a very healthy amount of invoices being sent out on a monthly basis. Using small invoices numbers, in the double digit area, will project the image that you are just starting out and don’t have many clients so make sure that you look into your invoicing numbers to ensure you look like a fully-fledged business. Look at smallbiztrends.com for the best invoice software programmes to keep you organised.
Now, this is a biggie. One sure fire way of making new clients bolt in the other direction is by having a home address on your website or business cards. Therefore anyone working from home should definitely be thinking about paying for a virtual office from a company such as Physicaladdress.com. Having a virtual office will bolster your reputation in the industry and it will also make your life a lot easier as they will be able to collect your mail and take telephone calls on your behalf. Therefore this is a very important consideration for small business owners working from home.
Avoid Job Titles
Of course you are the CEO of your business however if you are doing absolutely everything in your company, clients are going to wonder why the CEO is making sales calls or chasing late payments. Until you are in a position to start hiring staff, avoid using a business title so that you don’t raise any alarms when having to carry out different roles within your company.
The Importance of Your Website
As your website is the first impression of your company, if you are wanting to appear bigger, then this is the place to start. Building a professional looking website now is something that anyone can do with just a little time, patience and dedication. Alternatively, of course, you can hire a professional to build your website for you. Regardless of how your website is created, what is important is the overall look and feel, the content and the usability of your site.
Creating a site that makes your company look bigger and more professional comes in many different shapes and forms but there are some simple tricks that you can try. Use ‘we’ instead of ‘I’. Include a professional address and information such as opening hours, contact forms etc. If you are selling products then an efficient, user friendly online store is essential.
So making your business look bigger than it is in all in the detail. Adopting the above, one step at a time, will have your business looking like a huge powerhouse in no time at all.