When building your company website, you have a list of things to consider; the style, the tone, the content, whether or not to include blogs and so many other aspects. You then go through the process of putting all these decisions into action, whether you build it yourself or you have someone else do it. From there you will probably change your mind a few dozen times before actually launching the site.
But what do you do once it’s up and running? You can’t just leave it to run itself in the wild world of the internet. There will be corrections you need to make, glitches that will need to be fixed and you need to update your content frequently. But there are three things that you should be doing with your website to help increase sales and readership.
Chances are that you have already used Search Engine Optimization when creating your website. But something that a lot of people forget is that these key phrases change quite often. You can manage you SEOs by checking on them every few weeks or so on Google AdWords. This way you will be able to check the levels of your current SEOs, and see which ones will be better to use in the long run. Obviously, you don’t want to be completely changing your website’s content every couple of weeks, but you can use the new SEOs in blogs or new articles.
You could also look into a management program for your marketing which will monitor your use of keyword phrases for you. Apps like this are great for small businesses and people just getting started. It will help you manage your SEO content on your site and your social media platforms so that you remain consistent and relevant throughout your online presence.
Something that is quite often overlooked is the ability to test aspects of your website to make sure that they are the best they can be. You can test the whole thing by using a simple customer survey, or you can test smaller aspects of it. If you choose to do a customer survey, make them optional and simple, or you won’t get much response. Remember that the majority of technology users are from the millennial generation who are used to having everything at their fingertips in seconds, if you ask them to fill out fifty questions, they’ll just go to another site.
Testing individual aspects of your site depends on what you would like to test. If you are using a custom program, then you should be running tests often to ensure its efficiency. If your programs run off something like API – which is ‘a set of functions and procedures that allow the creation of applications which access the features or data of an operating system, application, or other service.’ Then look into how to conduct automated API testing so that you don’t end up with any big complications.