When you think about the steps you can take to improve your ecommerce business, it’s easy to focus on sweeping tactics and intricate software. It can seem a bit overwhelming, to say the least, and many entrepreneurs choose to wait for a time they have more resources before making any real changes.
You can actually improve your company in a few hours or even a minute or two by focusing on a few simple yet powerful changes. Here is a handful of the first steps you should take to boost your ecommerce performance so that you can get cracking on the bigger changes a bit sooner.
- Cross-sales and up-sales
When you want to expand and improve your online shop, regardless of its size and products, the first thing you need to do is ensure proper systems for up-sales and cross-sales. Both of these have to be in place, though, and you can’t focus on just one.
Online shopping experiences should be tailored to each customer, making it easy for each one to find products related to purchases they’ve recently made or to something they bought in the past. This is known as cross-selling; up-selling, on the other hand, is the act of encouraging your customers to buy something similar to what they’re looking at – but at a higher price or a higher margin.
Use sales affinity data and go out of your way to find products that are related to the ones you’re already selling. Invest in integrated ecommerce systems to steer product discovery in the right direction, and you’ll be able to use the reports to tailor your selection. It’s all about making the shopping experience as easy as possible for your customers – and the extra sales certainly won’t hurt your revenue either.
- Declutter your shop
Many brick-and-mortar shops host regular closeout sales to get rid of all those products that have been sitting on the shelf for ages. They’re of little use to the shop as well as the customers and, in some instances, this slow-moving inventory may even end up reducing your cash flow.
It makes it a lot tougher for small ecommerce businesses to grow as they should; think like a brick-and-mortar shop, and get started on cleaning out those products. Look for the ones in your inventory that you sell less than one of per quarter, those that are seasonable, perishable, or that you can replace with a newer model.
It’s also worth tossing out the inventory you haven’t been able to move online in a month or more – allowing them to hang around is not going to boost your business performance.
- An effective live chat
A company without a physical presence needs to invest everything they have in improving and maintaining their customer relationships. It means that you absolutely have to put some time and energy into assembling a proper live chat; preferably 24/7 so that your customers have someone to address whenever they’re looking at your products.
Not only does this help your company to keep in touch with their customers, but it’s also helpful in terms of discovering issues many of them have in common.
Perhaps the site isn’t as user-friendly as you thought, and maybe many of your customers are asking the same questions; without a proper live-chat, you’d never even know about it.