If you run a business, it’s wise to adopt the mantra that the customer is always right. Giving customers what they want and providing a positive experience go a long way to retaining a loyal client base and attracting new customers. If you’re looking to gain rave reviews, here are some simple tips to take on board.
Take a walk in your customer’s shoes
As a business manager, you may think you know what customers experience when they come to you looking for a new product or a service, but do you really have an accurate idea of how customers are treated and what they can expect from your company? Even if you’re at your bar or store all the time, there may be a difference between your perception of the experience you offer and the real-life version. It’s so useful to take a walk in your customer’s shoes and see what life’s like on the other side. You can do this by recording calls, watching video footage or hiring mystery shoppers, for example.
Read reviews and testimonials
Customer feedback is incredibly valuable, so don’t waste the opportunity to learn from comments and reviews. Take time to read what people have written and take both positive and negative comments on board. It’s also a good idea to encourage your clients to rate your service and enable them to share ideas on accessible platforms. You can get more ideas about measuring customer experiences and expectations if you go to lanla.com. Try and be as interactive as possible and engage with your customers. Keep communication channels open and follow up messages and comments. If people have provided you with ideas, let them know what you think and tell them if you plan to use them in the future. If you run a restaurant, for example, customers may want to suggest ideas for themed nights or specials for the menu and you can invite them to upcoming events if you choose to use their suggestions.
Carry out some research
If you can meet your customer’s expectations every time, there’s every chance that they’re going to be satisfied with the service they receive. This may mean that they will recommend you to others and also, that they’ll choose you again in the future. To ensure that you hit the mark, it’s essential to understand what your customers want. Asking questions is always a good idea in business, as it enables you to gain a deeper insight into the market. Interact with customers on social media, send out surveys and organise some informal focus groups. For more ideas, have a look at https://www.inc.com/guides/biz_online/online-market-research.html. Always remember that trends come and go, so it’s vital to keep your finger on the pulse. A survey you did two years ago may not still be relevant, so it’s worth investing in continual market research.
If you run a business, experience counts for everything, especially when it comes to getting clients on board and ensuring they leave rave reviews. Communicate, interact and liaise with your clients to find out more about them and take comments and feedback on board.