Now It’s Personal! Deconstructing Relatable Marketing

By   /  
November 11, 2017

Far too many business owners spend their time splashing the cash and wasting money. Targeting customers with generic content isn’t the way forward because they want to feel loved. To do that, you have to get down, dirty and personal. But, a friendly tone in a newsletter isn’t going to cut the mustard. Consumers may want personal ads but they are not stupid. They know when companies are trying to get on their right side. So, how does an SMB appear relatable without working too hard and coming off as corporate? They do it by following the tricks of the trade which are underneath.

Show Your Face

Your face is one of the company’s most significant assets because it is a reflection of the brand. A friendly, charming and charismatic boss is someone whom customers see and instantly like. Of course, this plays a significant role in generating leads when consumers get the chance to choose his or her brand. The hard thing is making an appearance without spending a fortune. TV is out of the question, which is why social media and an online presence are excellent alternatives. Online, you can post pictures which are visible to the firm’s base. An introductory video which links to YouTube is another savvy move.

Be You On Twitter

The term social media encompasses a variety of platforms, but Twitter is the key. On Twitter, a user can interact by posting, commenting and replying to messages. Obviously, the business needs to do all three to engage with a potential and current customer. However, it’s the tone which requires a lot of careful consideration. Social media is informal and people don’t want inane commercial drivel. With this in mind, try and be funny, witty and breezy in any interaction. It shows the real side of the company and not a corporate mask.

Send An SMS

Is there anything as personal as a text message? When you think about it logically, it’s hard to argue otherwise for a variety of reasons. Firstly, you have to have a customer’s phone number to send a text message. A mobile device is personal and people don’t hand out their details willingly. Secondly, it’s direct without any interruptions. Thirdly, SMS marketing can address people personally without the need for generic content. All you have to do is build up a database of numbers, which isn’t difficult with an online registration form.

Understand The Industry

Knowing the market inside and out helps run a business – fact. From a marketing standpoint, it creates the impression that you are a thought leader in the industry. By keeping up with the latest trends, you can provide up to date breaking news, information and advice. Not only will customers see you as a valuable source of info, but they will trust you as a source. When this happens, you have their trust and they value the relationship as much as the company. There’s nothing as personal as two people sharing a bond.

Marketing should be personal, and now it can be thanks to the tips above.