Right now, we all hear so much about blogs. For the past ten years, they’ve blown up. You’re even reading a post now! But what is it about blogs that’s so great? And more importantly, why should you care?
People always love to read and be in the know. But as the world has changed, and the busier we get, our need for information has changed too. We need to be able to access things quicker. And that’s where blogs and their content come in.
And as a business, no matter what your company does or what industry you’re in, you will find that a blog can be crucial for your business. As an integral part of your online marketing strategy, here’s exactly what a blog can do for you.
Give You A Voice
First of all, having a blog either on your website or under its own domain will allow you to have a voice. Okay, so you technically sell a product or provide a service. However, you can also give yourself and your business a platform that can help you to sell that product or service. Positioning yourself as an expert in the field here can be very useful. If you have things to say or something to share, you can work to show yourself as an authority, which can work in your company’s favor.
Provide You With Content
Of course, as you start to write your blog, you’re going to have content. But that doesn’t only mean that you have blog content – it can also mean that you have good social content to share now too. With good blog post ideas and content that people will want to read, you’ll have ready-made social content that can attract followers to your blog and website.
By having your blog on your website, you will also be boosting your SEO. Of course, if you are using SEO services as part of your marketing strategy, this is something that they will advise. By using the right keywords and linking within your site, you’ll be helping your site to rank well in searches, which can be crucial for your business.
Your blog can also bring you in valuable traffic. When your posts do rank in searches, especially if they’re relevant to what people are searching for, you’re going to get visitors. And when you get people on site, you then want to inform them of your services or products. Because drawing them in to read your content should always aim to finish with a good percentage becoming customers.
Keep Visitors On Site
At the same time, you may also find that your blog can keep your customers on site too. When visitors drop in to look at your products or services, your blog posts can often hook them before they get a chance to leave. With relevant topics and content, you can catch the before they drop off with the aim of sending them right back to buy those products or services from you.