Understanding Your Customers to Nurture Business Growth

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December 3, 2017

When it comes to running a business, your success revolves majoritively on one group of people: the consumer market. At the end of the day, you can invest a whole lot of money, time, and effort into your business and the products and services that it offers, but if the consumer market isn’t feeling it, you’re not going to get anywhere fast. This is why it’s so important to understand both potential customers and existing customers in order to nurture your business to grow. The better you understand consumers, the more closely you can cater to their tastes, wants, and needs. This will result in more sales and higher levels of customer satisfaction. So, prepare for increased profits by implementing the following changes to your business structure and plan.







Opening Up a Means of Communication

One of the best ways to get to know what your customers think, want, and need, is it to open up a means of direct communication with them. This way, they can get in touch with you for a whole manner of reasons. Generally, you will receive queries about your stock and services, inquiries about prices, and requests for sales. However, occasionally you will also receive complaints or wishes to return items for a refund or exchange. Whatever the reason for a customer getting in touch, it’s important that they can do so easily and that you listen to them thoroughly. You can learn a lot from what they have to say. If someone is requesting information that’s on your web page, perhaps you should consider rearranging things to make things like opening times, store location, and email contacts more easily accessible. If they have a complaint, you can work to rectify the situation and ensure that the experience never reoccurs. If they need to know more about a given product, perhaps you need to make the product description a little more thorough and expansive. Merely listening to customers can give you indications towards changes to make for meaningful company improvement. So, make sure that you have a business contact number, business email, and business mailing address. More instant means of communication such as messenger or social media are great too!

Using Data to Your Advantage

Every company collects masses of data. You may not realise it, but every transaction that is made, user that visits your web page, sign up to your mailing list, or anything else that goes on within your company constitutes towards collected “data”. So don’t let this valuable resource go to waste. By using data science you can gain access to all sorts of information: when your page experiences the most traffic, which dates of the month see the most completed sales, how long users spend on different sections of your site, and much more. Professional data science agencies can then use this information to make predictive models for future customer interaction and implement actions, such as announcing new collections at specific high traffic times, posting on social media at peak times, and developing areas that people tend to pay more attention to.

Undertaking Market Research

Market research is one of the most valuable tools out there when it comes to placing your company in the current field of competition and working out why consumers opt for your brand or another brand. Sure, you may think that this is only necessary if you’re experiencing difficulties, such as lack of sales, or serious loss of existing customers to a competitor. However, you should still undertake market research when things are going well. At the end of the day, it’s important to understand why things are going swimmingly when you’re experiencing a high to pinpoint the exact reasons for your success and to expand and work upon them for further progress. There are various types of market research out there. The first you can do relatively easily yourself. All you have to do is scour the web, researching expansive studies on things like major consumer trends, new competitor brands in the field, and much more. This gives you a basis on which to carry out the next step: bespoke market research concerning your brand in particular. You can use a specialist market research agency to do this for you if you are looking for simplicity and ease. They will already have plenty of volunteers or other consumers in their books to contact in regards to carrying out the research. Generally, methods such as surveys, questionnaires, seminars, and focus groups work pretty well. Record all data collected. This will help you to understand why consumers opt for one brand over another and what determines the sway in their choice. You can then implement this into your own business plan as a means of brand improvement.

All of these areas can aid you in improving your business and expanding on what you have already achieved. So don’t hesitate! Get implementing change today.