Improving your website’s rankings on search engines is vital for getting more visitors. Few people have the patience to trawl through ten pages of Google when researching companies to use – most people only trust those companies that appear on the first few pages. SEO (search engine optimisation) can help you to improve these rankings. Most people pay an SEO company to do the job for them. Whilst this is the most effective way to up your rankings, it is possible to save money and improve your rankings yourself. Here are just a few tricks that could be worth trying out.
Do some keyword research
Good search engine results rely on knowing the best suited keywords. These will likely be a mix of broad keywords and specific keywords and maybe even some related queries. It’s worth getting an understanding of search and intent – ideally you want to focus on search terms that paying customers are typing in, not just people looking for information. All of these different keywords may require some research into what people are searching. Sites like SpyFu can be useful as they allow you to see the keywords that people are entering in order to reach your competitor’s sites.
Don’t be spammy
There was once a time when you could repeat the same keyword continuously on you site and it would up your rankings. Nowadays, Google identify this as spamming and punish this behaviour by negatively impacting your rankings (besides, it makes your website unreadable and unprofessional). Try to incorporate keywords naturally into your website, spreading them out evenly throughout your website’s text.
Use internal links
Link other pages within your website – this can help to increase your rankings. You may also want to include a few outbound hyperlinks to other companies as search engines like Google don’t tend to like internal-link-hogs. Again, keep hyperlinks natural and don’t overuse them.
Launch an AdWords campaign
Google’s AdWords service allows you to run your website listing as a web ad. You’ll find these ads at the top and bottom of Google whenever you search anything. This can be an easy way of getting to the top of Google for a limited amount of time. You do have to pay for these ads – they’re pay-per-click which means you pay to display your ad until a certain amount of people click on it. You can decide which keywords display your ad, including related search terms and long-tail keywords.
Use web ad extensions
Around Google search listings you may find various tags and bits of information. These are called ad extensions. It’s worth making use of these – whilst they won’t make you rank higher, they can increase conversions. For example, a phone button ad extension can allow smartphone users to quickly call you without even clicking on your website.
Get sponsored by relevant bloggers
Outbound links to your website on other sites can also boost your rankings. A great way to get other people linking your website is to get in touch with bloggers and get them to sponsor you in posts. This may involve paying these bloggers in some cases. Make sure that the blogs are relevant to your business as this again could be perceived as spammy.
Get involved in social media
Getting involved in social media has also been found to be beneficial when it comes to SEO. Set up a Facebook and Twitter account for your company – you can link your website in the description box and post links to content on your website. Getting other social media users to link to your content can also be beneficial. Again, you don’t want to come across spammy by continuously hosting links to your website.
Cross-promote with other businesses
Effective SEO is all about helping the web presence of others and not just yourself. Cross-promotion is a great to improve your rankings and the ranking of another company – it involves you and a fellow business making a pact to promote one another. This could involve you linking another company on your website in exchange for them doing the same on their website. It could also involve the two of you posting about one another on social media. Get cross-promoting with multiple companies in order to get the full effect of this SEO trick.