Branding: Your Reputation Could Make Or Break You

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January 28, 2018

Sometimes in business, it can feel a little bit like it’s not what you know, but who you know. We tell ourselves stories of not being given opportunities because we don’t know the right people, or don’t have the right area code. Well, there is one part of your business that no amount of secret handshaking and industry schmoozing can alter for you. And that is your reputation. A strong business reputation, or brand, can take years to make, but only minutes or seconds to destroy. Your reputation is built on providing a quality service consistently, having excellent customer service skills, keeping employee satisfaction at the top of your priority list, and being active in the community. There is a huge range of ways that the way you operate can make or break your reputation. Below are a few options for you to focus on to make sure that your reputation is bringing business your way.









First and foremost is how you organise your business. If you turned up to a client meeting late, missing half your notes, and not knowing who it is that you are talking to, you would be having an incredibly short meeting. Being organised allows your business to operate efficiently and that it was customers and staff alike want to see. The quicker and more efficient your process can be, the more likely you are going to make a good first impression and have repeat custom. You could use a Contract Management Software – Symfact are industry leaders in this field – or you could use one of the many office phone systems that will make sure that you never miss a call. There are even apps to help you to manage all your social media activity and email accounts from one location. You only get one chance to make a first impression, make sure that yours shows that you can be trusted to not drop the ball.


If there’s one thing that will have your customers coming back for more, it is good customer service. Many companies even charge more than their competitors but still maintain high levels of business because of how highly they rate in customer satisfaction surveys. If you had two coffee shops right next door to each other, one in which you could be guaranteed service with a smile and a friendly chat, and one in which you would receive no greeting but an equally good cup of coffee, which would you choose? Good service brings business.


It is important to ensure that your customer and client base stay happy and loyal. Depending on your business model, you could think about improving your after-care. Keeping in contact with your clients and maintaining those relationships is something that will allow your business to grow and give you a reputation as a service provider who is interested in more than just making a quick sale.

Hopefully, these tips have given you an idea as to how easy it can be to alter your business and make sure that your reputation grows to become second to none. Work hard on this aspect of your business, and your reputation will precede you and open more doors than a handshake ever could.