Marketing Missteps Your SME Doesn’t Want To Make

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April 16, 2018

Everyone knows the value of good marketing in getting your brand name out there and even in increasing your sales conversions. However, what few talk about is the thing that can go wrong if your marketing strategy isn’t on point. Luckily, we have put together this post to right that wrong, so just keep reading to get the lowdown on marketing mistake you don’t definitely want to make.

Make it all online

Online marketing is a big deal, and there are many thousands of websites devoted to perfecting the art. Unfortunately, with all this focus on the virtual stuff, it can be very easy to forget about the value that real-world marketing can have for your business.

After all, using things like in-store flyers and signage can alert your customers to special offers that will tip them over from being a lead to a sale. Also, they can also be used to encourage customers to interact with your business across other platforms including online ones.

Fail to maximize the returns for each platform

Next, a real problem that many SMEs make when marketing their business is that they don’t have enough expertise to fully realize their potential for returns on the platform that they are using.

What the mean is that they are using the most up to date an on-trend forms of marketing like SMS, email newsletters, and social media, but the content they are producing just isn’t customized and engaging enough to tempt customers in.

Luckily, this is something that can be rectified in two ways. The first way is to use tools like this software for newsletters that makes creating the content and formatting in an attractive way much easier, even for the nonspecialist. The other method that is worth considering is to use specialist consultancies to design and create content that is focused solely on your target demographic and provides something of the value that appeals strictly to them.

The reason this latter tactic can work is that studies have shown that the modern consumers respond much better to targeted content than the general scattergun approach.

Focus solely on social media

Don’t put all your marketing eggs into one basket.







Lastly, a major no-no that too many SMEs make is that they focus all their energy on social media marketing. Now we are not saying that social media does not have in place within the marketing fold, as in fact it very useful for things like running special offers and competitions, and engaging people when they are not quite ready to buy.

However, focusing on social media as your only marketing platform is a dangerous game to play because it alienates part of your target market that does not use those particular frameworks. With this in mind, it is much better to diversify across a few different platforms such as SMS, email, and radio, and use these as well as social media as this can help your marketing campaign work more effectively for the success of your SME.