Starting your own business is easier than ever, but that doesn’t mean it isn’t still challenging. After all, you’ve got a market to fit into and maybe even one day conquer, you’ve got competitors to run against and make more money than them, and you’ve got customers to always listen to and create a sense of brand loyalty within. Where do you even get started with issues like that?!
The easiest way to do so would be online. The internet is an ever connected world and you’re never going to be out of touch when you’ve got access to people’s thoughts on social media literally 24/7! And this is a two way street: they’re always accessible, and so are you and your business. So with that in mind, let’s see if you could start your business online.
Do You Know There’s a Need?
Just because you’re online doesn’t mean the usual market rules don’t apply! You’ve got a lot to look out for even in a world filled with gimmicks and trends, and you’re never going to be able to break the mold if you’re offering up a product that’s been seen and heavily used before. It’s hard to craft yourself a business corner when you’ve done no market research, and just believe that starting a business online is the easiest thing: it’s not!
So make sure you’ve got a need to fill first, and an idea to fill it, and go from there. Don’t worry, there’s so much information, advice, and software out there to help you! You can easily use something like automated trading to help you come up with a strategy once you’ve identified your market, and you can happily shoot out some emails to make sure there’s an interest from the investing circle too.
Do You Have a Usable Website?
If not, now’s the time to get one. There’s no point trying to succeed in the online business world if you don’t have a website to help you out here, and the customers will simply click off of a website that’s hard to navigate and blares colours and information in their face! At the same time, you’re going to need a tab order that’s coded the same way your website is presented etc. And you’re probably not a web design genius either!
So be gentle with your design, and test it out on your friends/family, if you don’t have any other focus group to help you here. You’re going to need to be loud enough to grab someone’s attention, but try not to scare them away; it’s a hard balance, considering you’ve only got about 3-5 seconds to make sure another potential customer is in the bag! Your process won’t be perfect immediately, so take comments and criticisms and change your brand accordingly.
Your business has a great chance of surviving online, as long as you know what you’re doing and you’ve got your market angle down to an art. Up