Getting reviews for your site is not the easiest thing to do, but with a bit of work and patience it is more than possible to get your site filled with genuine customer comments. This should be the ultimate goal of your site, and the main reason for this is because customers trust reviews more than anything else, so if your site is full of good ones then you really shouldn’t have any problem in seeing a huge increase in your sales.
Make it Easy
Psychology has proven time and time again that the more difficult something is to do, the less likely a person is to do it. The same principle can be applied when you are trying to get customer reviews. You have to try and make sure that you are not making your customers jump through hoops when it comes to telling you how great you are, and you also don’t want to take up too much of their time either. You need to make the whole process as easy as possible, and it should never take more than a couple of clicks for them to rate your company.
The most popular ecommerce software will give you the chance to design your site and integrate features such as customer feedback. If you do not have this as an option or if you would rather tackle feedback separately then you can always email your customers to find out what they think. The main thing that you have to do here is ask them to be honest and always contact them within 48 hours of them making their purchase. This will give them chance to receive your product and it will also give them the time they need to actually use it as well. A lot of companies make the mistake of asking for reviews right after the purchase has been made, but this will give you no way of knowing if their review is accurate or honest.