When you build a brand, you do so by telling stories. You tell stories about your products, your company, and the future you can offer customers. Until you seal a deal, you can only work in fiction. And, if you manage to spin the right tale, you can turn that fiction into fact.
But, as any author will tell you, writing a story isn’t easy. Sometimes, characters don’t do what you want them to. Other times, they might reach dead ends. While an author can press delete, writing yourself down the wrong route as an entrepreneur could spell the end. Even worse, it’s not always possible to recognize this mistake until you’ve already hit a wall.
Of course, it isn’t as though you’re likely to hit on a dud plot or write your characters into a corner. More, you could write yourself a bad reputation. To make sure it doesn’t happen, we’re going to look at three signs your narrative has gone awry, and what you can do to get it back on track.
Hans Christian and a sum
Money is always an issue in business. And, if you take your eye off the ball here, it could quickly lead your narrative in the wrong direction. As you might have guessed, it can also do damage to your business reputation. That’s especially the case if you stop paying attention to competitor pricing. In saturated markets, companies have to continually alter prices to keep up. Not doing so = lost custom and a reputation. To stop your story from taking this turn, keep a close eye on companies offering similar products. Always be on the lookout for sustainable ways to keep costs down so they don’t leave you in their shadow.
Accidents can damage your company in a few ways. Accidents in the workplace will tell the story you’re a bad employer. That in itself can lead to lost custom. As such, you should do everything possible to keep on top of health and safety. If you work with heavy machinery, do regular checks and keep a crane truck on site to take any broken equipment out of the working area. Make sure, too, that all staff receive training. Equally, accidents caused by your products could write your company off the cards. So, do regular safety checks, and keep up with regulations to ensure you’re getting this right.
Once upon a terrible customer service
Let us not forget that terrible customer service can also put an end to your fairytale. Any budding company should aim for positive reviews and happy customers. Sadly, that’s not how your story will go if you don’t get on top of customer service. You need to make sure you’re training staff in everything from phone manner, to handling complaints. You should also pay attention to bad reviews. Take a close look at your policies in light of any repeated criticism you receive. Only then can do you stand any chance at a happily ever after.