Setting Up Shop Online: The Basics

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October 6, 2018
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Setting up an E-commerce store is by no means a simple feat. But nowadays, increasing numbers of consumers prefer to spend their money on the web, so you’re going to have to keep up with the times and set up an online store if you want to make as much profit as possible! But not to worry. You can simplify things by following these basic steps towards setting up your own online store. 

Creating a Website

Setting up a website alone can prove to be extremely difficult, especially if you have no existing knowledge of CSS or HTML coding. This is why you should consider collaborating with a professional web designer. This individual will be able to put your ideas onto the screen in front of you, crafting an appealing homepage or landing page, ensuring customers can navigate easily between different pages, and maybe even incorporating a blog into the scheme of things.

Product Photography and Product Descriptions

When you operate online, customers are extremely dependent on product photography and descriptions. As they cannot handle the products themselves like they could in stores, they have to rely on pictures and words to determine whether the items you’re offering are something that they want to invest in. So, make use of professional product photography services, and employ a copywriter to come up with appealing descriptions!

Accepting Payments

Unlike operating on a face-to-face basis, you will be unable to accept cash from customers when you sell products online. Instead, you will have to accept debit card and/or credit card payments. To do this, you are best off using a reliable third-party payment gateway, such as BlueSnap. This company’s services keep customers within your website when taking payment, rather than redirecting them. BlueSnap will then deduct funds from your customers account and transfer them into yours, ensuring that everything is paid for in a secure and efficient manner!

Keeping In Touch

Whenever a customer makes a transaction, you should ensure to obtain their email address. Make it a necessary part of checking out. This will then allow you to send them updates regarding their order, including order confirmation and shipping confirmation. Note in the terms and conditions that supplying their email address adds them to your mailing list. You will then be able to keep in touch with existing customers, alerting them to new product launches, advertising to them, and welcoming feedback.

By following the above steps, your online store should be up and running in next to no time. The best part? Once you’re in operation, you won’t have to worry about carrying out too much work. You will only need to update your web design periodically and you only need to update your stock each time you have a new product launch!

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