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It doesn’t matter whether you are running a digital marketing business or a manufacturing business, everyone should be considering their environmental impact. As more and more consumers begin to pick and choose between businesses more carefully, you need to think about how your business can stand out in a positive way.
But going green isn’t just about getting some good PR, it is often a good way to make positive changes to the way you work and the impact you have. For example, planting trees around your office isn’t just good for the environment, it is also a great way to create a calm atmosphere.
Create a Garden
If you have some land attached to your office then you are in for a winner. Creating a small garden for your employees to sit in and enjoy is a great idea. If you are unsure of the quality of soil or what will flourish in your area, environmental consultants will be able to help by testing the land and even supplying recycled soil of a higher quality.
Of course, most businesses don’t have this luxury. In that case, growing plants in window boxes or on a balcony or verandah is a great idea. Even just a few pots outside the entrance can make a real difference. Planting herbs in pots is a brilliant idea as these plants are wonderfully scented and make even the most boring lunch into a culinary adventure.
Switch Energy Suppliers
All businesses use energy and while you may not be able to switch all of your energy to clean suppliers offering solar or wind power, the more you can do the better. Switching to a green energy source is often a cheaper solution too so it is well worth investigating. And, as more companies enter the market, competition is hotting up – all in favour of the customer.
Another great idea is to invest in solar panels to generate your own green energy. Combined with large batteries, solar panels are a brilliant way to ensure that you have enough energy to run your business regardless of the weather and at a lower cost.
Manage Your Efficiency
Business efficiency is often the difference between a successful company and a company that falls flat within a year or so. Your efficiency is the main factor affecting your profit margins: the more efficient you are, the more your profit margin will grow. But efficiency is also good for your environmental credentials.
For example, you might decide to upgrade your technology to make sure that it is up to date, saving you time and resources. This will help your environmental impact because your business won’t be wasting so much in your business processes. Similarly, going paperless, automating processes and recycling more will help.
The more you can do to make your business as environmentally friendly as possible, the easier it will be to manage your public profile in a positive way. While your environmental impact may not be the centre of your PR strategy, having this added element will certainly benefit your profile.