Your website is your 24/7 storefront. If you have issues with your website that you’re not aware of (or simply ignoring) you’re not going to get the results that you could be getting. Below, you’ll find 4 major issues with your website that you could well be missing:
- Your Site Navigation Is Far Too Complicated
Your site navigation will play a big part in the overall user experience and your results. You should find ways to provide shortcuts to sections that are frequently visited by members, and they should be able to find what they are looking for and browse your site seamlessly. They should be able to make it to the check out process with ease, and it should be similarly as easy to check out!
People will abandon their carts if your site is too difficult to use.
- Your Site Just Isn’t Attracti
You should keep your main pages to a minimum and focus on a clean, compact design if you want your site to look attractive. Of course, it should be appropriate to the kind of products you sell, and your branding should be consistent throughout. Consider your target audience carefully when putting your site design together.
- Limited Product Info
Product info should be vast; you should have high quality pictures, detailed product descriptions, customer reviews, and anything else that could be relevant.
- No Mobile Site
A mobile site is absolutely imperative – many people now browse and buy using their mobile devices. You’ll find more stats to back this up below!