From Average To Excellent: How To Boost Your Customer Satisfaction Rating

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August 18, 2019

Did you know that 90% of web users now check reviews before making a decision when it comes to buying products and services? With satisfaction ratings playing an increasingly integral role in enhancing or damaging brand reputations, it has never been more important to strive for excellent feedback. If you’re keen to boost your score, this guide should prove useful.







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Analyze existing feedback

If you’re already asking clients for feedback, or people have reviewed your products or the services you provide, the first thing to do is analyze comments, opinions, and responses. Read both the glowing and the negative feedback, and make notes on the most frequent observations. Highlight potential problems and recurrent themes and trends. Once you have an idea of what’s going wrong or what’s preventing you from that getting that all-important 5-star review, you can work on fixing issues and improving your service in line with customer demands.

User research and analytics

Research is so valuable for business owners, so don’t underestimate the importance of analytics and user research methods. Analytics tools give you access to data related to how successful your marketing campaigns are, and they can help you to highlight weaknesses and mend broken cogs in the wheel. User research encompasses a vast array of techniques, which can give you an accurate, in-depth insight into customer behavior. If you have a website, for example, and your cart abandonment rate is high, you can focus on research questions linked to the reasons people leave your site without buying. One common reason for deserting a cart or basket is having questions or queries about products. If your research highlights this is an issue, there are simple solutions you can employ. Providing an FAQ section is a great idea, and it’s also beneficial to offer a live chat feature to provide rapid responses.

Delivering on promises

The most common reason for customer complaints is failing to deliver on promises. If you pay for a product or a service, you have certain expectations. If these expectations aren’t met, and this is the fault of the vendor or service provider, you’re going to be disappointed. As a business owner, it’s essential to ensure you are able to fulfil the promises you make to your clients. Of course, there may be instances when unexpected obstacles get in the way, for example, freak weather that affects delivery times. However, for the most part, the factors that influence the service you provide will be controllable. Make sure you have the necessary resources in place to provide an effective, efficient service. If you’re offering 2 for 1 meals as part of a promotion, for example, your customers shouldn’t have to wait hours for a table if they’ve already booked. If a buyer has paid for next-day delivery, their package should arrive within the specified timeframe. If there are issues that render your promises improbable, contact the client, explain the issue, and come up with a solution.

Customer service

Every customer wants to be treated like a VIP. Nobody wants to feel like they’re being ignored by a store assistant or that they’re putting a receptionist out by asking for information. Customer service is crucial, and every member of staff should recognise their role in representing your brand. Offer training for your employees, and ensure that exceptional customer service is at the heart of what you do. If you treat clients well, there’s a good chance that they will rate you highly and, hopefully, recommend you to others. They may also become repeat customers. When looking at ways you can improve customer service, think about your own experiences as a customer, and use feedback. Use both positive and negative experiences to shape the way you interact with potential and existing customers.

Interaction and engagement

Whether you work in hospitality, and you have access to customers all the time, or you only come into contact with clients over the phone or via emails, it’s essential to take advantage of opportunities to engage with your customers. Respond to questions, emails, and online queries quickly, take the time to chat to customers who come into your store or book a table at your restaurant, and harness the power of social media. Social media shouldn’t just be about selling products and promoting offers. It’s a platform primarily designed for communication. Share posts, reply to comments, like user reactions, and keep in touch with your followers.


Consumers like to feel special, and personalization is an excellent way to do this. Research shows that personalized emails have a higher click-through rate than those with standard subject lines, and customers respond better to being addressed by name. There are many ways you can enhance your marketing and customer service strategies, from simple adjustments to your emails and remembering special occasions like birthdays, to providing a personalized customer experience. If you have a clothing website, for example, you could offer tailored product recommendations or a sizing suggestion based on previous purchases.

Valuing loyalty

Statistically, it’s easier to sell to repeat customers than to try and entice new clients, but many businesses invest more time and effort into expanding their client base. Loyal customers will be prepared to shop with you again, they’ll recommend you to others, and they’ll provide positive feedback. Instead of focusing solely on new customers, make sure you value loyalty. If you don’t reward clients who have been with you for months or years, they may start to look elsewhere.

In an age where reviews have more gravitas than ever before, it’s critical to impress your customers. If your client satisfaction rating is average, hopefully, this guide will help you to achieve excellence. Use research and feedback to analyze your performance and get to know your customers, prioritize customer service, recognize and reward loyalty, and add a personal touch. Make sure you can deliver on any promises you make, and try and provide every single customer with a positive experience. Listen to and read comments, and take them on board. There’s always room for improvement.